Brightside GEOBrightside GEO

How it works

Our GEO methodology

A four-phase process engineered for AI search visibility — not just Google rankings.

Phase 1

AI Readiness Audit

We begin every engagement with a full audit of your website's technical health, content structure, schema implementation, and current citation footprint across LLMs. We run your brand through ChatGPT, Perplexity, Gemini, and Google AI Overviews to establish a baseline — mapping which prompts surface you, which surface competitors, and which surface nobody. The output is a prioritised gap report that drives every decision in the phases that follow.

What we look at

  • Technical crawlability and Core Web Vitals
  • Existing schema markup and entity configuration
  • Content depth and answer-readiness across key topic areas
  • Current AI citation frequency across major LLMs
  • Competitor citation analysis

Phase 2

Schema & Entity Setup

We implement JSON-LD structured data across your key pages — Organisation schema, Service schema, FAQ schema, and Article schema where applicable. We also create or optimise your llms.txt file, which gives AI crawlers a plain-text summary of your business, services, and positioning. Entity setup ensures that AI systems can definitively classify who you are, what you do, and who you serve — removing ambiguity that causes brands to be omitted from generated answers.

Phase 3

Content Restructuring

We rewrite and restructure your core service and about pages to be answer-ready. That means adding FAQ blocks with full written-out answers, reorganising long-form content with clear H2/H3 hierarchies, expanding thin pages with clinical depth, and ensuring every key question a buyer might ask an AI is answered directly on your site. We also produce an editorial roadmap for your blog — identifying the exact questions, formats, and topics that build topical authority in your category.

Phase 4

Citation Monitoring & Compounding

Every month, we track your brand's appearance across the major LLMs using a consistent set of high-intent prompts relevant to your category. We report on citation frequency, which prompts surface you, and how your performance compares to competitors. We use this data to identify the next content investments — doubling down on what's working and closing gaps where competitors are still winning the answer.

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Frequently asked questions

What does a Brightside GEO engagement include?

Every engagement includes a full AI readiness audit, schema and entity implementation, content restructuring of your core pages, an llms.txt file, and monthly citation tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Growth plan clients also receive ongoing content optimisation, monthly strategy calls, and a content roadmap updated quarterly based on citation performance data.

Do you write the content or do we?

It depends on the engagement. Our Growth and Performance plans include content optimisation as part of the monthly retainer — we write or rewrite FAQ blocks, expand thin pages, and produce blog articles as part of the ongoing work. For the initial audit engagement, we provide detailed content briefs that your team can execute, or we can take that on directly. We'll scope this clearly before you commit.

How do you measure success?

We measure success primarily through citation frequency — how often your brand appears when high-intent prompts relevant to your category are run through the major LLMs. Secondary metrics include organic traffic from AI referrals (trackable via UTM and referrer data), Google ranking movement for target queries, and growth in branded search volume over time. We report on all of these monthly.