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Field notes from the AI search era
Practical guides on Generative Engine Optimization, AI citation strategy, and the evolving landscape of search.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the practice of making your brand the answer AI search engines give. Here's what it is, how it works, and why it matters.
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GEO vs SEO: what's actually different?
GEO and SEO sound similar but optimize for completely different things. Here's a plain-language breakdown of what each does, how they differ, and whether you need both.
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How to audit your AI search visibility in 5 steps
Not sure if AI engines are citing your brand? Here's a practical 5-step audit you can run yourself — and what to do with what you find.
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AI search engine optimization: a practical guide
A step-by-step checklist for visibility in ChatGPT, Perplexity, and Gemini — covering schema, content extraction, and authority signals.
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